Commenting on the price increase Sumit Sawhney, Executive Director, Sales & Marketing said “we have to follow suit with the rest of the industry as input costs have gone up tremendously. We tried to absorb the increase as much as possible but now we are forced to pass on some of the burden to our customers as high input cost coupled with high inflation are all eating in to our bottom line.
But at the same time we have tried our best to keep it at a level where it should not impact demand and we are sure that customers would still see a lot of value in our products.” The price increase will be up to 1.5% across the range and will be effective from January 1, 2013.
