Japanese car major Nissan has said that it will sell cars online in India and make its entire product line up available for purchase via internet.
"Customers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready," the company said in a statement on Monday.
"Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle," said Nitish Tipnis, director of marketing at Hover Automotive India, which is Nissan's national sales company.
The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service, he added.
He said in order to woo e-commerce consumers, the company will "offer the convenience of online booking coupled with attractive deals".
Most of the major car makers in India - including Maruti Suzuki and Hyundai - do not sell cars through the internet but use the online medium to convert queries into offline sales through dealerships.
In India, Nissan sells a range of vehicles, including hatchback Micra, mid-sized sedan Sunny, Nissan Evalia (MPV), and newly-launched compact SUV Terrano along with SUV X-Trail. These vehicles are priced between Rs. 4.9 lakh and Rs. 26.96 lakh (ex-showroom, Delhi).
"Customers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready," the company said in a statement on Monday.
"Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle," said Nitish Tipnis, director of marketing at Hover Automotive India, which is Nissan's national sales company.
The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service, he added.
He said in order to woo e-commerce consumers, the company will "offer the convenience of online booking coupled with attractive deals".
Most of the major car makers in India - including Maruti Suzuki and Hyundai - do not sell cars through the internet but use the online medium to convert queries into offline sales through dealerships.
In India, Nissan sells a range of vehicles, including hatchback Micra, mid-sized sedan Sunny, Nissan Evalia (MPV), and newly-launched compact SUV Terrano along with SUV X-Trail. These vehicles are priced between Rs. 4.9 lakh and Rs. 26.96 lakh (ex-showroom, Delhi).
