UGC Chairman Writes to Higher Education Secretaries and Vice Chancellors: Students at universities and colleges will now be made aware of the dimensions related to moral values and conduct along with their studies. In this regard, Professor M. Jagadesh Kumar, Chairman of the University Grants Commission (UGC), has directed all higher educational institutions to implement Mulya Pravah 2.0. He has stated that higher educational institutions will need to establish centers to offer courses on human values, professional ethics, and conduct.