Digital Marketing professionals are in great demand. The jobs and the career in digital marketing has been booming since the year 2010. The demand for the digital marketing professionals has been on a high and the companies do not mind paying a hefty remuneration too.
What is Digital Marketing?
Digital marketing is the marketing of the products and services that uses a digital medium or a digital technology like internet, smart phones, advertising, etc.
Scope of Digital marketing
“Digital Marketing” has almost become synonymous with “marketing”. The digital marketing is cost effective, convenient, flexible, effective, and a smart way to market products and services of a company.
The digital marketing is the need of the hour in this digital world. The companies must create their online presence to have more clientele. Digital marketing is a great way to scale up the business. Now, more and more companies have left the traditional marketing style and have adopted a new digital way of marketing. This has given rise to the huge demand of jobs and career in the field of digital marketing.
A digital marketing professional can specialize in following streams:
· Search engine optimization (SEO)
· Search engine marketing (SEM)
· Content marketing
· In bound marketing
· Content automation
· Campaign marketing
· Social media marketing and optimization
· E-mail marketing
· Display advertising
The salary of an experienced digital marketing manager can be anywhere between Rs 15 to 20 lakh per annum. This figure is indicative and it will vary with experience and expertise. The digital marketing world also allows you to start your own set up.